Internet sources estimate that Russell Brunson, the man behind the powerful sales funnel building software ClickFunnels, has a net worth of more than 40 million USD
The focus of this article is not on Russell Brunson’s income but rather on who he is and the experiences he had along the way that enabled him to acquire his current wealth.
Because the journey is what counts, we will concentrate more on learning about him so that we can recognize him as more than just the creator of a well-known sales funnel.
Table of Contents
- Who is Russell Brunson?
- Russell’s Personal Life and Education
- Russell’s Career and How Did He Make the First Million?
- Russell’s Source of Income
- What is ClickFunnels?
- Is Russell Brunson on Social Media?
- Russell Brunson Books
- Russell Brunson Quotes
- Conclusion
Who is Russell Brunson?
Russell is a well-known author, entrepreneur, and marketer. He is also co-founder of ClickFunnels, a well-known platform for creating sales funnels, which is also the source of the great majority of his wealth.
If you know about ClickFunnels, chances are good that you have come across Russell because he is more the face of ClickFunnels compared to his business partner Todd Dickerson.
Russell’s Personal Life and Education
Russell is a 42-year-old man, born to Marde and Ross Brunson on March 08, 1980. He grew up in Utah with his two younger brothers and two older sisters. He attended Boise State University. Aside from being a marketing nerd, Russell was also an accomplished wrestler in high school.
He was a state champion wrestler. In his senior year, Russell won 2nd place for the country at the high school nationals. He continued wrestling in college, and at graduation, he was one of the country’s top ten wrestlers.
Brunson has a major in applied sciences in computer information systems and has progressed from there.
Wrestling taught him the art of winning, how to put in the hard work and how he sees challenges and competition. This later helped him succeed in his entrepreneurship.
Russell is married to his college sweetheart, Collette Brunson. They live in Boise, Idaho, with their five children.
Russell’s Career and How Did He Make the First Million?
Let’s discuss the professional path he took to establish himself as the marketing icon he is today.
Most people dislike being interrupted by commercials while watching a movie or listening to music on the radio. But this man is unusual. He used to like listening to or watching the radio or TV advertising more than the actual programming.
From the age of twelve, he started to develop the hobby of gathering spam emails. All this led him to discover his inclination for marketing at a very young age.
Russell began his internet marketing career in 2003 by selling software called ZipBrander.
Some people begin their careers by working for others to obtain expertise before starting their ventures, but Russell never had the “working for others” attitude.
He experimented on his own during his formative years to obtain experience. Russell has accumulated a wealth of experience from selling t-shirts, books, shakes, and supplements to consulting, coaching, and developing software that sells its services.
When he sold ZipBrander, he experienced his first internet marketing success. The software served as a marketing tool that helped businesses close deals and generate money by directing targeted visitors to the website.
His next endeavor was selling an instruction course. The “How to Make a Potato Gun” DVD course was produced by Russell in 2005.
He gained income not just from selling the course DVD but also from upselling the potato gun kit that included all the necessary supplies along with the course.
These endeavors enabled Russell to make his first million dollars within a year after graduation.
Russell’s Sources of Income
Let’s discuss the topic you are likely most interested in. Where does he get all of his money from?
Income from ClickFunnels
The majority of his income comes from his funnel-building platform, ClickFunnels. He and co-founder Todd Dickerson developed the software in October 2014.
Todd is a developer, and Russell is a marketing fanatic. Together, they built an exponentially growing sales funnel software. How big the software is can be understood by looking at the numbers.
ClickFunnels has a user base of over 100,000 entrepreneurs creating over 9.5 million sales funnels that have processed over 14 billion dollars.
If we keep income from ClickFunnels aside, he also has other well-paying sources of income.
Income from Books
Apart from being a wrestler, a marketer, and an entrepreneur, he is an author too. When you have mastered a skill or a field, you are often given an authoritative position where people look up to you and show an interest in learning from your wisdom. This has happened with Russell.
Russell has written five books, excluding the different editions of some of his titles and other books he has co-authored. A list of his books is discussed in a later segment.
3C: Consulting, Coaching, and Collaboration
Once you are famous, you get opportunities that come to you on their own. Russell is quite good at his craft and is considered a marketing expert.
People go to him for insights, recommendations, and advice on how to increase their lead generation, close more sales, and increase their income.
Russell gets invites from podcasts, shows, interviews, and workshops, and these collaborations often do not occur for free.
He also has membership sites, paid courses, and marketing events to offer that help him earn money.
What is ClickFunnels?
ClickFunnels is a website and funnel builder platform that enables businesses to sell online effectively and abundantly. ClickFunnels is a bootstrapped company that has popularized the term and the process of sales funnels.
The company was enjoying a 360 million USD valuation within three years of its inception. The platform helps businesses with all the necessary marketing tools to cover the steps from lead generation, targeting the right audience, sending sales copy, and closing a sale.
In fact, one of the reasons Russell founded ClickFunnels was because he was having technical difficulties creating a sales funnel and selling products online.
If you are interested in learning more about ClickFunnels, please check out our ClickFunnels review article.
Is Russell Brunson on Social Media?
The answer is a big yes. Russell has a rock-solid digital presence. He is on all the popular social channels and enjoys a substantial following.
At the time of writing this article, Russell has 1.1 million people following him on Instagram, he has 788,034 Facebook followers, and 69457 LinkedIn followers.
Russell also has a YouTube channel that has over 2 million subscribers. He talks about a variety of topics on his YouTube page, including sales funnels, marketing, his journey, struggles, motivation, and growth. His videos are a great option for binge-watching.
Russell Brunson Books
All his experiences have gained him the wisdom he has shared in his self-authored books.
His books are related to sales funnels, lead generation, and related subjects.
Here are some books that Russell has written to help entrepreneurs, marketers, and anyone who is trying to do something online.
- DotCom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels.
- Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
- Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- Unlock the Secrets: Your Underground Playbook for Scaling Your Company to the “Two Comma Club” and Beyond
- Network Marketing Secrets: The Secret Marketing Strategy to Getting the RIGHT People Into Your Downline
You can buy the books directly from their respective websites. Yes, all the books have their own sites. You can find all the book sites here. You can also find Russell’s books on Amazon.
Apart from the books mentioned above, he has collaborated with many authors and contributed to their books. Some books he has helped on are Operation Toussaint, The SharkPreneur Ebook, and more.
Russell’s Quotes
Quotes reveal a lot about a person, and their thought process, values, and beliefs. Below are some of Russell’s famous sayings that he has shared in his books:
“No longer would people only buy when they needed something; now advertisers had the ability to create desire and sell people stuff that they wanted.”
― Russell Brunson, Traffic Secrets:
“One of the fundamental rules of marketing is that ‘a confused mind always says no’.”
― Russell Brunson, Dotcom Secrets
“If you change your bait, you’ll change your customer.”
― Russell Brunson, Dotcom Secrets
“That is the first question you need to ask inside of the secret formula: Who is your dream customer?”
― Russell Brunson, Dotcom Secrets
Russell’s quotes on life in general:
“The life you want, the marriage you want, the family you want, are going to be fueled by the business you build.”
— Russell Brunson
“Be the kind of customer you want to attract, and be the kind of buyer you want to have.”
— Russell Brunson
“When you are in the process of setting up your goals, make it clear, vivid, and so real that you would go through anything to accomplish them.”
— Russell Brunson
Conclusion
Russell’s journey was not easy, and he did not create his million-dollar empire overnight. Sharing Russell Brunson’s life story and wealth was not done to make you feel less than or terrible about where you are in life or how much money you earn.
This article was written with the intention that we may be motivated by his experience and strive to excel in whatever sector we are in. Additionally, we must be persistent and patient in working toward our goals.
I hope this article has helped you learn more about Russell Brunson and his net worth.
