This article looks at the ways you can get more followers on Tumblr. Stay tuned if this topic piques your interest, as we will discuss the nine best ways to increase your Tumblr followers.
Before we get there, let us take a quick look at what Tumblr is.
What is Tumblr?
Tumblr is a microblogging platform that was created in 2007. It is a social media and blogging platform where you can share images, videos, GIFs, music, links, quotes, and text. All the types of media where you can share your thoughts, feelings, or frustrations. Bloggers love Tumblr.
Tumblr is not a place where you need to be sophisticated, as we are on Instagram or Facebook. People recognize you based on your username and content. If you just want to be yourself online, Tumblr is your best platform. That is why you rarely find real-life names as usernames on Tumblr.
Using your real name is a big no on Tumblr because accounts with real names as usernames are mostly adult, uncensored content.
Suppose you are considering creating an account on Tumblr. In this case, it is best to quit thinking and dive into the unknown by creating an account, using the platform, navigating the interface, and looking at other people’s accounts and how they post to have real experience.
You can also post multiple blogs to experiment on Tumblr and see what works and what does not. Let your experience guide you. Such experimenting will also assist you in finding your interests to pursue them further.
That was a summary of Tumblr. Now, let us move further with the article.
Why Should You Use Tumblr?
Facebook is for posting messages, Instagram is for posting pictures, and both are for reels. However, Tumblr is a platform for creativity, anonymity, art, and uniqueness, where people can express themselves.
It is a pop-culture social media and microblogging platform that has been the platform for over 170 billion posts. It is the spoiled, artistic kid in the networking media domain and a perfect platform to grow your audience and create a fan base for your blog posts.
You can start blogging immediately if you are interested in using the platform and have grown bored of seeing people’s faces, what they are eating, or where they are going. Tumblr is the platform you should check out.
Now that we have covered the basics of Tumblr let us find out what we should do to increase your following on Tumblr.
Nine Best Ways to Increase Your Followers on Tumblr
1. Produce Quality Content
Content is king, and this applies to almost everything online. Make sure to post high-quality content, preferably original content.
Create rich content, whether it is a microblog you are posting, a meme you are creating, or an image you are using. Also, ensure they are of good quality and that you are doing your best to create them.
2. Follow Other Accounts
Follow other accounts to get noticed by them so they can follow you back. Follow as many accounts as you can. This is a general rule for gaining followers until you make your content advocate for you.
However, that does not mean you should follow any random accounts. Follow accounts in your niche, sub-niches, or related niches to create a relevant audience base.
3. Interaction and Engagement
Once you start following other Tumblr accounts in your niche, do not stop there. Interact and engage with the accounts. Do not pretend to like them, be genuine in what you do.
Let them know if you enjoyed their blog and content, and try to form genuine bonds with your peers. This will increase your account’s engagement, and new followers will start to follow you.
Regarding interaction, if you are scrolling through other posts and want to leave a comment, do not just type “well said” or “nice job,” as this sounds robotic. Be expressive in your comments. Tell them that you understand their posts or resonate with what is being said, and you will connect instantly.
4. Use Tumblr Hashtags
Yes, hashtags increase your reach. So it would help if you used a lot of trending, relatable hashtags to let Tumblr users find you and your content.
5. Do Not Post at Any Time
Like any social media platform, you should post consistently on Tumblr. Just be consistent if you post twice a week or every other day. Spam your feed with posts if you need to but be frequent.
Also, you should know that you may post every day, but you should not post on Tumblr at any time. Every social media platform has a time when most users are likely to be active. You need to find out when your target audience is available.
People are likely to be active on Tumblr on the weekends or after 10 PM. You must match your timing to when most users will likely be online.
6. Promote Your Tumblr Posts
You can use social media to increase your Tumblr followers. If you build a habit of asking your followers to share your posts on popular media platforms like Facebook and Twitter, it will increase your followers.
By default, Tumblr allows you to share your posts outside the platform. Make your post content so good that your followers will love to share them on other networking platforms, and you will see new traffic coming.
7. Use Search Engine Optimization (SEO)
Take advantage of SEO to rank your Tumblr blog posts. When people search for niche-related keywords in search engines like Google and Yahoo, your blog will appear in the search results. Plan an SEO strategy for your Tumblr page to increase its following.
For starters, you can begin with one influential element in SEO, keywords, in your blog post. You can look for trending keywords with moderate competition and use those words in your posts. You can also take inspiration from popular blogs and see how they incorporate primary keywords into their posts.
Then, place the primary keyword at the start of the blog by placing it in the main title, of course. You can customize the meta descriptions further and use backlinks to market your blog posts.
8. Aesthetics are Important
Design plays an important role in almost everything. Yes, content is king, as content is the reason for users to stay, but designs are the reason people will think about looking at your content. So, you must design your blog well.
Choose blog colors based on your niche. For example, if your niche is wellness or self-care, you can choose light, pastel colors like peach, cream, or baby pink. If your niche is art or gaming, you can choose bold colors like red, black, or blue. There is a reason why brands have specific colors and why they package their products so beautifully.
So, ensure that when you use marketing techniques to bring new users to your Tumblr account, you give them a pleasant interface to scroll and check your feed.
9. Reblogging
Reblogging other users’ content on Tumblr is a great way to gain new followers if you are a new user. Reblogging has been seen as helping page expansion as this technique brings traffic to a page, which is why many people reblog other people’s posts.
This will show their posts on your feed, and you will build a connection with them. If they share your posts, you will have exposure in front of their audience, increasing your follower count for your Tumblr account.
Apart from the nine best ways, you can also do the following to increase your audience on Tumblr.
1. Narrow Your Niche
If you are starting out or considering Tumblr, you should first pick a niche. This is undoubtedly crucial because it can influence whether you will get many followers or continue your blog. First, pick a niche you are passionate about, as this will help you continue posting even when you do not get any activity on your blog for months.
Second, narrow your niche so you can target the related audience so people choose to follow you for that specific niche. Say you are a photographer who pretty much captures pictures of everything. However, when you are online on Tumblr, ensure your page only shares forest photography, animal photography, architecture photography, or portraits. Choose one of the niche areas. For beginners, do not choose to post all niche areas together.
2. Update Your Old Posts
There can be something relevant today that may not be relevant in the coming years or months, and this is where you should go back to those posts and update them from time to time. Thus, when the user scrolls through your posts, they find you interesting and relevant, and you win the user’s following.
3. Ask for What You Need
We do not know what the universe has in store for us. We do not know what we are getting when we will get it, or if we will get it.
So, one of the best ways to get what you need is to ask. Ask what you need from a user. If you want the visitor to follow your page, if you want them to comment on their thoughts, or want them to reblog your post, or follow you, ask them to do so in your post. You will see an increase in your follower count.
Quick FIY: Things About Tumblr You Should Know
- You cannot see follower counts on Tumblr.
- Make sure you upload a genuine photo as your profile picture, or people may consider you a bot.
- Yahoo acquired Tumblr in 2013 for 1.1 billion USD, and Verizon Technologies acquired both Yahoo and Tumblr in 2017. In 2019, Tumblr’s ownership was transferred to the parent company of WordPress, Automattic.
- Unlike other social media platforms, Tumblr is used by many celebrities, but they are not given the blue tick mark on this platform.
- 57% of Tumblr’s employees are women.
- There are more than 170 billion posts published on Tumblr today.
- Tumblr gives you advertising opportunities.
Conclusion
Now that you are on this journey as a creator, looking for people’s validation and support for your content, you must be determined and more patient. It is not an easy job, and it takes time.
Follow the above steps, and you will see the results. Always provide value to your audience, do what is necessary, and your account will grow.
